Keeping abreast of the latest internet marketing promotion trends is quite a challenge these days. However, adopting these new marketing ideas early in their life cycle will give you a distinct competitive advantage, driving volumes of business opportunity seekers to your website.
5 Hottest Internet Marketing Promotion Trends to Boost Online Leads
The leading internet marketing promotion strategy for attracting business opportunity seekers is without hesitation the use of a blog. Your prospects are kept informed of your thoughts and ideas regarding your business opportunity, related issues and products. One of the key reasons for promoting your business opportunity and products through a blog is that search engines rank blogs highly due to new content being updated regularly. Using specific, targeted keywords will help further in ranking your site higher in search engine results, exposing you more and increasing your opportunity for online leads.
When posting information on your blog, it’s essential that you add information that is of value to a business opportunity seeker. Worthy content keeps your prospect’s interest and entices them to make an enquiry. What’s more, providing valuable information results in other bloggers linking their blog to yours. This is a significant traffic promotion technique as it directs other business opportunity seekers to your blog providing you with more exposure which in turn increases your probability for online leads. Customer loyalty together with trust will help build your relationship with potential business partners.
2. RSS Feeds
It’s highly recommended that you include an RSS (Really Simple Syndication) feed in your blog. RSS feeds groups all the content together and serves it to the subscriber as a batch. A great benefit to including an RSS feed on your blog is that you increase the possibility of having your content included in the news media. A well-written blog with valuable content and resources exposes your integrity and credibility.
3. PHP Coding
This is an advanced technique, but is a fantastic way of adding zing to your website. A weakness of using an RSS feed is that search engine robots can’t crawl them quick enough as they are dynamic pages. The PHP code enables you to overcome this by making your website pages look like HTML for example, which has huge Search Engine Optimization (SEO) benefits. Therefore it would be in your interests to become more familiar with PHP to improve your internet marketing promotion efforts.
4. Text Link Marketing
Another emerging internet marketing promotion trend is linking to other relevant sites. Again this gives you more exposure and possible online leads. You can buy links through auction sites, where you bid only on what you want, or through a broker, where you can buy and sell text links. As is the case with banners you can also look to exchange links with other relevant websites.
5. Social Bookmarking
This is a hot trend today and one you must definitely include in your internet marketing promotion plan. Having your website bookmarked will absolutely result in higher visits from business opportunity seekers. There are various software programs you can access which will allow you to bookmark your site with little effort. Basically, all you need is a “Bookmark this Page” link and visitors can easily bookmark your site. Putting the little effort required to include social bookmarking into your internet marketing promotion plans is worth the additional flow of online leads you will gain.
The Internet is a dynamic marketing environment. The better you are at implementing new internet marketing promotion ideas and tools – the more business opportunity seekers you will attract, the more online leads you will get and the more money you will earn. It’s really that simple!